I hadn’t see this when the rest of the world reported it, but here is what Stratpost says about it :

” . . .another measure of this eagerness to do business with India is also the innovative video marketing which an Israeli arms company, Rafael displayed on large screen televisions at their stall at Aero India 2009 recently.

The video is a Bollywood-style dance number featuring Israeli artists in full Bollywood costume singing in English about the potential for the Indo-Israeli defense trade relationship and dancing around mock-ups of Rafael’s products. It is significant that recent reports have indicated Israel to have overtaken Russia as India’s single-largest defense materiel supplier.”

The video itself is not only tacky, and of terrible production values (hopefully they don’y produce missiles the way they do Bollywood videos) but the lyrics are a treasure :

She (presumably India) : I need to feel safe and sheltered. . . I believe in you
He (presumably strong Israel) : I promise to defend you,
fulfil your expectations ,
sheild you and support you,
meet my obligations . . .
Both : Together and forever, I will hold you in my heart,
Together and forever, we will never be apart . . .
we will always beeeee . . .

Maybe Farhan Akhtar could hire these guys to write lyrics for his upcoming films, new talent and all that, you know ?

And here is the awful video itself – wait for the part when they go “Dinga dinga dee” – the Govinda influence, no ? 🙂

[youtube=http://www.youtube.com/watch?v=ktQOLO4U5iQ]