Amodini's Book Reviews

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The Bad-Ad Project

Written By: amodini - Oct• 14•09

I’ve been meaning to do this for a while, so here it is. Every week, I will post about an ad. which I find damaging – it stereotypes, objectifies, subtly puts down women, or just voices the condescending patriarchial voice. Here’s one now :

[youtube=http://www.youtube.com/watch?v=-7MBZBgJJLE]

Seriously, doesn’t that make you sooooo proud that we’re starting little boys early ? How else would they know that women are like cars ? Or that they like getting whistled at ? Oh, lovely !

I hope Fiat goes out of business.

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2 Comments

  1. Unmana says:

    That's one blog post less for me to write. Horrible ad, good project.